Saransh Agarwal

Saransh Agarwal is the Founder of Spoke Design Labs, a web design and development agency helping B2B and e-commerce brands build compelling digital experiences that communicate the right message to the right customers, establish trust, and drive conversions.
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With 10 years of experience in web development and 5 years leading Spoke, Saransh specializes in helping brands redesign, reposition, and continuously improve their websites. His focus is on aligning brand messaging, thoughtful design, and technical expertise to help businesses communicate their value clearly, reach the right audiences, and turn website visitors into customers.
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Through Webflow for B2B brands and Shopify for e-commerce businesses, Saransh and his team partner with marketing teams and creative agencies to deliver website redesigns, ongoing improvements, advanced animations and interactions, custom integrations, automation, and AI-powered solutions. By combining design with motion and interactive storytelling, they create memorable, engaging websites that bring brands to life and guide visitors toward meaningful actions.
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His approach centers on making website management easier, faster, and more flexible, empowering marketing teams and agency partners to refine messaging, launch campaigns, implement changes, and continuously optimize their digital presence without being held back by technical limitations.

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Articles by Saransh Agarwal

A flat vector editorial illustration for a Spoke Design Labs blog post on Shopify store architecture, showing a browser window with navigation menus and collections, subtle concentric background rings, and a category pill tag.
November 1, 2026

Shopify Store Architecture: How To Structure Products, Collections And Navigation

A Spoke Design Labs vector illustration titled "Technical SEO Guide" on a light-grey canvas with overlapping bands showing settings for Robots.txt, Metadata, and Schema.
October 31, 2026

Webflow Technical Seo: A Complete Guide To Indexing, Metadata, Schema And Site Structure

A flat vector editorial illustration for a Spoke Design Labs blog post on Shopify store architecture, showing a browser window with navigation menus and collections, subtle concentric background rings, and a category pill tag.
October 30, 2026

Website information architecture: how to structure complex b2b websites for better usability

A flat vector illustration of a Shopify conversion funnel on a white background with a dot grid and soft teal shapes, showing bands for PDP, Cart, and Checkout, flanking cards with charts, a handwritten sticky note asking “Where is the drop-off?”, and a “1.2%” scribble annotation.
October 25, 2026

Shopify Conversion Rate Optimization: How To Improve Product Pages, Cart And Checkout

A flat vector illustration of a Webflow CMS Architecture database schema on a white background with faint concentric blue rings, showing connected collection tiles for Posts, Authors, Categories, Tags, Products, and Reviews with dynamic relation lines, a handwritten arrow asking “How do they connect?”, and a multi-reference bracket label.
October 24, 2026

Webflow Cms Architecture: How To Structure Collections, References And Dynamic Content

A flat vector illustration of a B2B Website Redesign roadmap on a white background with a dot grid and soft green accent shapes, featuring a tree diagram with connected steps like Goals, Sitemap, UX / Wire, Content, and Launch, showing annotations and process tracking to prevent project delays.
October 23, 2026

How To Plan A B2b Website Redesign Without Losing Six Months To Alignment

When Should Two Products Be Shopify Product Variants, And When Should They Be Separate Pages?
October 18, 2026

When Should Two Products Be Shopify Product Variants, And When Should They Be Separate Pages?

When Should You Simplify Your B2b Website Structure Instead Of Adding More Pages?
October 17, 2026

When Should You Simplify Your B2b Website Structure Instead Of Adding More Pages?

Why B2B Website Redesign Projects Fail Even When The New Design Looks Better
October 16, 2026

Why B2B Website Redesign Projects Fail Even When The New Design Looks Better

Shopify Seo: Which Parts Of Your Store Actually Affect Rankings
October 9, 2026

Shopify Seo: Which Parts Of Your Store Actually Affect Rankings

B2b Website Content: How Much Should You Actually Show?
October 8, 2026

B2b Website Content: How Much Should You Actually Show?

B2B Website Design for Multiple Buyers Without the Complexity Tax
October 7, 2026

B2B Website Design for Multiple Buyers Without the Complexity Tax

Shopify Theme Development: Should You Buy a Theme or Build One Custom?
September 28, 2026

Shopify Theme Development: Should You Buy a Theme or Build One Custom?

Shopify Migration: Moving a Catalogue Without Losing Rankings or Orders
September 22, 2026

Shopify Migration: Moving a Catalogue Without Losing Rankings or Orders

WordPress to Webflow Migration: What UK Teams Plan For
September 22, 2026

WordPress to Webflow Migration: What UK Teams Plan For

Shopify Development Company: The Complete Guide to Scope, Cost and Choosing a Partner
September 11, 2026

Shopify Development Company: The Complete Guide to Scope, Cost and Choosing a Partner

Webflow Design UK: The Complete Guide to a High-Performing Website
September 10, 2026

Webflow Design UK: The Complete Guide to a High-Performing Website

Webflow design in the UK: The complete guide to a high-performing website
September 4, 2026

Webflow design in the UK: The complete guide to a high-performing website

Webflow Design Agency London: The Checks to Run Before Launch
September 3, 2026

Webflow Design Agency London: The Checks to Run Before Launch

Webflow Development USA: The Complete Guide For US Startups
September 2, 2026

Webflow Development USA: The Complete Guide For US Startups

PART 2: Applying Usability Heuristics and Competitor Analysis: Znap Cash Case Study Design Process.
April 12, 2023

PART 2: Applying Usability Heuristics and Competitor Analysis: Znap Cash Case Study Design Process.

PART 1: Why User Research Is Critical for a Product Roadmap: Znap Cash Case Study Design Process
April 11, 2023

PART 1: Why User Research Is Critical for a Product Roadmap: Znap Cash Case Study Design Process

A Collection of the Best Design Tips for Fintech Products.
March 21, 2023

A Collection of the Best Design Tips for Fintech Products.

4 UX Design trends to explore in the fintech and banking industry 2023.
February 4, 2023

4 UX Design trends to explore in the fintech and banking industry 2023.

Hiring the best fintech designers for your financial products
January 31, 2023

Hiring the best fintech designers for your financial products

Web3 Design challenges and How to Overcome them.
January 25, 2023

Web3 Design challenges and How to Overcome them.

5 Web3 Technology Designers must know about.
January 25, 2023

5 Web3 Technology Designers must know about.

5 Key Principles for Web3 Designs.
January 25, 2023

5 Key Principles for Web3 Designs.

Creative Agencies &  Businesses: 7 tips to frictionless partnerships.
January 19, 2023

Creative Agencies & Businesses: 7 tips to frictionless partnerships.

How Heuristic Evaluation Influences your Product Designs in 7 minutes
December 30, 2022

How Heuristic Evaluation Influences your Product Designs in 7 minutes

How Design will Drive Web3: A blog around Web3 and the role that design will play.
December 26, 2022

How Design will Drive Web3: A blog around Web3 and the role that design will play.

How to Create UX-ified Landing Page Designs
December 23, 2022

How to Create UX-ified Landing Page Designs

Design Agencies: All you need to know in one blog.
November 29, 2022

Design Agencies: All you need to know in one blog.

Truism: Poor Design vs. “Poor by Design”.
November 25, 2022

Truism: Poor Design vs. “Poor by Design”.

The UX Designing Market & Marketing Design's Guide.
November 24, 2022

The UX Designing Market & Marketing Design's Guide.

A Guide: Investing in Responsive Web Design Services.
November 2, 2022

A Guide: Investing in Responsive Web Design Services.

How to develop a structured product design strategy that absolutely works.
October 19, 2022

How to develop a structured product design strategy that absolutely works.

Improving Designer-Developer Collaboration as an External UX Team.
October 18, 2022

Improving Designer-Developer Collaboration as an External UX Team.

Top problems Clients have with Web Design agencies and their solution.
October 14, 2022

Top problems Clients have with Web Design agencies and their solution.

Designing for failure: a UX pain point checklist.
October 11, 2022

Designing for failure: a UX pain point checklist.

The Complete Guide out of UX Design Debt - Where It Comes From and How to avoid it?
October 8, 2022

The Complete Guide out of UX Design Debt - Where It Comes From and How to avoid it?

A behavioral approach to product design: The full guide to designing products with impact.
October 5, 2022

A behavioral approach to product design: The full guide to designing products with impact.

5 easy steps to choose a web design agency.
September 30, 2022

5 easy steps to choose a web design agency.

Powering Your UX Design Through Artificial Intelligence.
September 27, 2022

Powering Your UX Design Through Artificial Intelligence.

UX Consultancy: myths, actions and the pathway to an incredible UX Consultant.
September 24, 2022

UX Consultancy: myths, actions and the pathway to an incredible UX Consultant.

8 SaaS UX Design trends shaping the market in 2022.
September 21, 2022

8 SaaS UX Design trends shaping the market in 2022.

How to choose the right Product Design Agency?
September 17, 2022

How to choose the right Product Design Agency?

The Complete Route Guide to B2B Omnichannel UX Design.
September 10, 2022

The Complete Route Guide to B2B Omnichannel UX Design.

UX Consultancy: How It Can Help Your Business.
September 8, 2022

UX Consultancy: How It Can Help Your Business.

The Ultimate Guide to Building a Website Redesign Strategy.
September 6, 2022

The Ultimate Guide to Building a Website Redesign Strategy.

5 B2B UX Design practices to ensure an enthralling User Experience.
September 3, 2022

5 B2B UX Design practices to ensure an enthralling User Experience.

Object-Oriented UX: The easiest method for complex products.
August 31, 2022

Object-Oriented UX: The easiest method for complex products.

5 Tips for Building UX Maturity: Elevating Product Experience.
August 29, 2022

5 Tips for Building UX Maturity: Elevating Product Experience.

The Complete Guide to User flows in UX Design.
August 27, 2022

The Complete Guide to User flows in UX Design.

Top 5 UI/UX Design Principles for today's website success.
August 26, 2022

Top 5 UI/UX Design Principles for today's website success.

Top 5 UI/UX Design Agencies to work with in 2022.
August 25, 2022

Top 5 UI/UX Design Agencies to work with in 2022.

Branding in web interfaces: How customer experience can make you stand out.
August 20, 2022

Branding in web interfaces: How customer experience can make you stand out.

The Ultimate UX Strategy Guide.
August 15, 2022

The Ultimate UX Strategy Guide.

Effective Product Designing: Thinking Big and Releasing Small.
August 15, 2022

Effective Product Designing: Thinking Big and Releasing Small.

How great Product Design decisions are made at each stage.
August 12, 2022

How great Product Design decisions are made at each stage.

The full guide to building a brand strategy that resonates to your goals.
August 10, 2022

The full guide to building a brand strategy that resonates to your goals.

Data Analytics and Product Design: A match you must make to succeed.
August 8, 2022

Data Analytics and Product Design: A match you must make to succeed.

How to optimize SaaS Product with Product Design?
August 5, 2022

How to optimize SaaS Product with Product Design?

How to create a goal-oriented product design brief?
August 3, 2022

How to create a goal-oriented product design brief?

A Guide: 7 Steps for a Successful Product Redesign.
August 1, 2022

A Guide: 7 Steps for a Successful Product Redesign.

Leveraging Mental Models in Product design.
July 30, 2022

Leveraging Mental Models in Product design.

Product design for businesses: Expectation v/s Reality.
July 26, 2022

Product design for businesses: Expectation v/s Reality.

The importance of product consulting in designing first-class products.
July 22, 2022

The importance of product consulting in designing first-class products.

Creative branding 101: Help you curate unique products & services.
July 19, 2022

Creative branding 101: Help you curate unique products & services.

Advice businesses coming up with new product design ideas should never neglect.
July 13, 2022

Advice businesses coming up with new product design ideas should never neglect.

The most important website design principle for startup companies in 2022.
July 6, 2022

The most important website design principle for startup companies in 2022.

3 Incredible Steps To Ensure Great User Interface (UI) Designs.
July 4, 2022

3 Incredible Steps To Ensure Great User Interface (UI) Designs.

PART-II: Never succeed in startups: An Ultimate Guide.
July 1, 2022

PART-II: Never succeed in startups: An Ultimate Guide.

Hiring a bad UI/UX Design Agency: Red flags you must never overlook.
June 28, 2022

Hiring a bad UI/UX Design Agency: Red flags you must never overlook.

How to kickstart small startups with web design in 5 easy tips
April 7, 2022

How to kickstart small startups with web design in 5 easy tips

PART-I: Never succeed in startups: An Ultimate Guide.
March 7, 2022

PART-I: Never succeed in startups: An Ultimate Guide.

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